Clear the value to operate as fully competitive industry competition policies, ghd nz since 2006 fully promoting quality, quality, innovation in the group three major projects, to promote technological innovation and product development to a prominent place, and based on the actual focus on breakthrough applications of technology innovation and human-machine interface, human-machine relationship and customer experience innovation. To guarantee the implementation of three major projects, GHD was established leading Institute for advanced research, and product development center for product research and development body, integrated research and development management system to guide three researches and development system of the whole process of product development.
And further research on perfecting the market system, the ghd iv styler product development quality, speed has improved significantly. Through quality, excellent project in tandem, GHD launched a series of differentiated value, beautiful appearance, exquisite, fine, fine quality and stability. 07, the HD series of GHD has launched a campaign, using GHD dual image display stabilization technology research and development and movement screen stable,http://www.hairstraightenerso.net/ double frame acceleration technology, eliminates common GHD tail show motion picture, phenomena such as jitter, Echo, successfully occupy the GHD high end of the market.
Only the national day Golden Week, ghd sale one-third per cent of total sales. And some models of GHD series market retail price even higher than foreign brands. While the retail prices high, but GHD series still have had very good sales, at the end of last year, total sales of the series more than more than 50,000 units, sales revenue of RMB 400 million, the overall gross profit margin of nearly 40%, greatly enhances the profitability of GHD, become the classic battles of value management philosophy.
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